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111.The purpose of __________ strategies is to choose an industry-level strategy that is best suited to changes in the organization’s external environment.

a.positioning

b.differentiation

c.growth

d.adaptive

e.diversification

112.An organization implementing a(n) __________________ strategy would NOT follow a consistent strategy.

a.defender

b.pioneer

c.analyzer

d.reactor

e.prospector

113.Among the adaptive strategies, __________ are a blend of the __________ strategies.

a.prospectors; analyzers and reactors

b.analyzers; defenders and reactors

c.reactors; prospectors and analyzers

d.reactors; defenders and prospectors

e.analyzers; defenders and prospectors

114.Which of the adaptive strategies tends to result in the poorest performance?

a.niche marketers

b.analyzers

c.prospectors

d.defenders

e.reactors

115.Japanese-based Bandai, the world’s third-biggest toymaker, plans to acquire several smaller companies in an effort to knock Mattel out of its top position in the industry.  The $2.2 billion that Bandai dedicated to this goal and the companies it acquired are examples of the Japanese organization’s________.

a.grand strategies

b.distinctive competencies

c.competitive advantages

d.resources

e.strategic stances

116.Which of the following organizations are most directly in competition with each other?

a.Wal-Mart and Limited Too

b.a local delicatessen and Kroger

c.FedEx and UPS

d.an independent bookstore and a library

e.Good Housekeeping magazine and The Journal of Interactive Marketing

117.Miami Children’s Hospital in Florida has developed nationally ranked cardiac and neuroscience departments through an alliance of entrepreneurial physicians, hospital administrators, and wealthy donors.  By specializing in cardiology and neuroscience, the hospital distanced itself from competing hospitals in the Miami area by reducing its:

a.market similarity

b.competitive direction

c.resource similarity

d.customer autonomy

e.related diversification

118.From a competitive standpoint, __________ means that the strategic actions that your company takes can probably be matched by your direct competitors.

a.market commonality

b.resource similarity

c.character of the rivalry

d.competitive inertia

e.competitive autonomy

119.Resource similarity and __________ are factors that determine the extent to which firms will be in direct competition with each other.

a.market commonality

b.resource similarity

c.related diversification

d.product differentiation

e.customer autonomy

120.Players in the cosmetics industry include Procter & Gamble, which owns Cover Girl and Max Factor brands, L’Oreal, which owns L’Oreal and Maybelline brands, Revlon, which owns Revlon and Almay brands, and Estée Lauder.  These manufacturers have:

a.high market commonality

b.high competitive autonomy

c.high cultural similarity

d.low resource similarity

e.low market commonality

 

 

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