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11.  Within a given culture, consumption processes can be described

Question : 11.  Within a given culture, consumption processes can be described : 1401838

 

 

11.  Within a given culture, consumption processes can be described via a sequence of

stages.  All of the following describe those stages EXCEPT:

 

a.  access.

b.  buying behavior.

c.  racial characteristics

d.  consumption characteristics.

e.  disposal.

 

 

12.  Asking the question “Does the consumer have physical and/or economic access to

the product/service?” is an indication of which stage of consumption processes

(as influenced by culture)?

 

a.  buying behavior.

b.  consumption characteristics.

c.  disposal.

d.  access.

e.  acceleration.

 

 

13.  Asking the question “How is the decision to buy made by the consumers in the

Foreign market?” is an indication of which stage of consumption processes (as

influenced by culture)?

 

a.  buying behavior.

b.  consumption characteristics.

c.  disposal.

d.  access.

e.  acceleration.

 

14. In global marketing, cultural forces shape the company’s ______________ mix.

 

a.  visibility

b.  growth

c.  management

d.  marketing

e.  fashion

 

 

15. According to the text, culture is:

 

a.  learned, interrelated and shared.

b.  learned, interrelated and mixed.

c.  learned, interrelated and empty.

d.  learned, interrelated and passive.

e.  learned, interrelated and static.

 

 

16. All of the following are unique features of culture EXCEPT:

 

a.  it is learned.

b.  it is inherited genetically.

c.  elements are interrelated with one another.

d.  it is shared.

e.  it is compelling.

 

 

17.  A culture can be defined by national borders (especially when the country is

isolated by natural barriers).  An example would be:

 

a.  the United States.

b.  Canada.

c.  Mexico.

d.  Taiwan.

e.  Germany.

 

 

18. Below is a list of elements from culture that matter to international marketers.  Pick

the item that is likely to matter the least in doing business with a foreign culture.

 

a.  material life.

b.  political party affiliation.

c.  language.

d.  religion.

e.  education.

 

 

19. ____________________ primarily refers to the technologies that are used to produce,

distribute, and consume goods and services within society.

 

a.  Material life

b.  Political party affiliation

c.  Language

d.  Values

e.  Education

 

 

20. Selling different sizes of soft drinks in foreign cultures is an example of which

component of culture?

 

a.  material life.

b.  social interaction.

c.  language.

d.  values.

e.  education.

 

 

 

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