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11) With respect to the five components of social media

Question : 11) With respect to the five components of social media : 1331372

 

11) With respect to the five components of social media information systems (SMIS), which of the following statements is true of application providers?

A) They usually process SM sites using desktops, laptops, and smartphones.

B) They store and retrieve SM data on behalf of sponsors and user communities.

C) They employ browsers and native mobile applications to store and retrieve connection data.

D) Their procedures are informal, evolving, and socially oriented.

12) Which of the following statements is a feature of social media application providers?

A) They do not support custom software for long durations as it is expensive.

B) They generally charge users a license fee to use their applications.

C) They use elastic, cloud-based servers to process SM sites.

D) They sponsor content on SM sites.

13) With respect to the five components of social media information systems (SMIS), which of the following statements is true of SM sponsors?

A) They process SM sites using elastic, cloud-based servers.

B) They develop and operate their own custom, proprietary, social networking application software.

C) They need to be trained on both SMIS user procedures as well as on the organization's social networking policy.

D) Their procedures are informal, evolving, and socially oriented.

14) Which of the following statements is true of defenders of belief?

A) They seek conformity and want to convince others of the wisdom of their opinions.

B) Their communities do not facilitate activities like sales and marketing.

C) They are effective for activities that involve innovation and problem solving.

D) When confronted with contrary evidence, they change their opinion.

15) Which of the following statements is true of seekers of truth?

A) They share a common belief and seek conformity.

B) They do not change their opinion when confronted with a contrary opinion.

C) They are effective for activities like sales and marketing.

D) They generally do not form bonds with an organization.

16) Which of the following statements is true of social CRM?

A) The relationships between organizations and customers are unchanging.

B) Each customer crafts his or her own relationship with the company.

C) Sales managers can control what the customer is reading about a company and its products.

D) Customers who are likely to make the highest purchases are likely to receive the most attention.

17) ________ is the dynamic social media process of employing users to participate in product design or product redesign.

A) Social capitalization

B) Flexible product development

C) Crowdsourcing

D) Collaborative product development

18) ________ is the application of social media to facilitate the cooperative work of people inside organizations.

A) Enterprise relationship management

B) Enterprise resource planning

C) Enterprise 2.0

D) Enterprise application integration

19) A ________ is a content structure that has emerged from the processing of many user tags.

A) metalanguage

B) chrome

C) folksonomy

D) bookmark

20) According to McAfee's Enterprise 2.0 model, creating enterprise content via blogs, wikis, discussion groups, and presentations is part of ________.

A) signaling

B) authoring

C) tagging

D) searching

 

 

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