x
Info
x
Warning
x
Danger
 / 
 / 
 / 
11) Persuasive advertising becomes ________ advertising when a company directly

Question : 11) Persuasive advertising becomes ________ advertising when a company directly : 1408455

 

11) Persuasive advertising becomes ________ advertising when a company directly or indirectly compares its brand with one or more other brands.

A) informative

B) reminder

C) attack

D) covert

E) institutional

12) Comparative advertising is also known as ________ advertising.

A) attack

B) institutional

C) covert

D) reminder

E) informative

13) When Verizon Wireless began offering the iPhone, it used its "Can you hear me now?" slogan to attack AT&T's rumored spotty service. This example best illustrates ________.

A) informative advertising

B) reminder advertising

C) comparative advertising

D) covert advertising

E) institutional advertising

14) Encouraging customers to switch brands is most likely the objective of ________ advertising.

A) informative

B) reminder

C) covert

D) persuasive

E) institutional

15) Which of the following types of advertising will most likely result in an advertising war?

A) covert advertising

B) institutional advertising

C) informative advertising

D) comparative advertising

E) reminder advertising

16) Describing available services and support is most likely a goal of ________ advertising.

A) reminder

B) competitive

C) covert

D) attack

E) informative

17) Keeping the brand in a customer's mind during off-seasons is most likely a goal of ________ advertising.

A) reminder

B) attack

C) informative

D) covert

E) competitive

18) Which of the following is one of the primary goals of reminder advertising?

A) maintain customer relationships

B) build brand preference

C) correct false impressions

D) inform the market of a price change

E) restore company image

19) A product in the maturity stage will most likely require ________ advertising.

A) informative

B) comparative

C) persuasive

D) reminder

E) covert

20) After determining its advertising objectives, a company's next step in developing an advertising program is to ________.

A) set an advertising budget

B) determine the media vehicle

C) use cash rebate offers

D) evaluate the advertising campaign

E) develop a message strategy

 

 

Solution
5 (1 Ratings )

Solved
Marketing 1 Year Ago 70 Views
This Question has Been Answered!

Related Answers
Unlimited Access Free
Explore More than 2 Million+
  • Textbook Solutions
  • Flashcards
  • Homework Answers
  • Documents
Signup for Instant Access!
Ask an Expert
Our Experts can answer your tough homework and study questions
50013 Marketing Questions Answered!
Post a Question