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11) Differences in tastes can be a major challenge for firms looking to sell their products or services outside the domestic market.

12) Different physical standards are more challenging than differences in tastes for firms looking to sell their products or services outside the domestic market.

13) In order for the basis of an international strategy to attract new customers, those products or services must address the needs, wants, and preferences of customers in foreign markets at least as well as, if not better than, alternatives.

14) In some international markets, adequate distribution networks exist but are tied up by new entrants to these markets.

15) Distribution problems are typically limited to developing economies.

16) Japanese retail distribution has historically been much more fragmented, and much less efficient, than the system that exists in either the United States or Western Europe.

17) Embargoes are an example of nontariff barriers.

18) Countervailing duties are an example of quotas.

19) Border levies are an example of tariffs.

20) Hard currencies are currencies that are traded, and thus have value, on international money markets.

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