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11. Catalog shopping big business, about ________ of Americans shop

Question : 11. Catalog shopping big business, about ________ of Americans shop : 2074437

11. Catalog shopping is big business, about ________ of Americans shop from home using catalogs.

a. 90%

b. 60%

c. 50%

d. 45%

e. 71%

12. Call centers that receive calls from customers are called ________.

a. teleprospecting

b. telesales

c. telecoverage

d. outbound telemarketing

e. inbound telemarketing

13. Call centers that initiate calls to prospects and customers are called _________.

a. teleprospecting

b. telesales

c. telecoverage

d. outbound telemarketing

e. inbound telemarketing

14. Other media for direct-response marketing includes television. Television is used by direct marketers in conducting or producing “infomercials,” and ________.

a. ad campaigns

b. direct response

c. at-home shopping channels

d. commercials

e. kiosks

15. The Internet provides marketers and consumers with opportunities for much greater interaction and ________.

a. ease of use

b. speed

c. specificity

d. convenience

e. individualization

 

 

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