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11) According to Freud's theories, the ________ is responsible for ensuring that the individual satisfies needs in a socially acceptable fashion.

A) superego

B) id

C) ego

D) super-id

E) self-image

12) According to Freud's theories, the ________ functions as an internal monitor that helps balance the impulses stimulated by biogenic needs and the constraints applied by the sociocultural setting.

A) super-id

B) self-image

C) ego

D) superego

E) id

13) According to Freud's theories, we are driven to action by the internal forces of the ________ and constrained by the external forces of the ________, while the ________ represents the individual's conscious choices of conformity and nonconformity with social standards in meeting one's biogenic needs.

A) ego; id; superego

B) superego; ego; id

C) id; ego; superego

D) ego; superego; id

E) id; superego; ego

14) According to Freudian theory, an adult's personality is determined by ________.

A) how the individual alleviates feelings of anxiety

B) how well the individual deals with crises experienced during development

C) how the individual seeks rewarding relationships with others

D) how the individual avoids feelings of inferiority

E) how the individual develops the ideal social self-image

15) Researchers who apply Freud's theories to the study of consumer personality believe that ________.

A) consumer behavior is an effort on behalf of individuals to overcome feelings of inferiority

B) social relationships are fundamental to the formation and development of personality

C) people continuously attempt to establish significant and rewarding relationships with others

D) consumers are primarily unaware of their true reasons for their purchasing behavior

E) behavior is largely driven by a desire to conquer feelings of anxiety

16) Neo-Freudian theorists believe that ________.

A) consumption situations are extensions of the consumer's personality

B) human drives are largely unconscious

C) social relationships are fundamental to the formation and development of personality

D) consumers are primarily unaware of their true reasons for making decisions

E) consumer purchases are a reflection of an individual's personality

17) Alfred Adler, a neo-Freudian theorist, believed that ________.

A) unconscious needs and drives are at the heart of human motivation

B) people continuously attempt to establish significant and rewarding relationships with others

C) human beings are seeking to attain various rational goals, which he called style of life

D) personality is measured in terms of specific psychological characteristics called traits

E) personality is largely impacted by child-parent relationships and the individual's desire to conquer feelings of anxiety

18) According to Karen Horney, ________ individuals desire independence, self-reliance, and self-sufficiency.

A) compliant

B) subversive

C) aggressive

D) detached

E) obtrusive

19) Consumer research using Karen Horney's CAD theory found that ________ personalities were less likely to be brand loyal and more likely to try different brands.

A) submissive

B) aggressive

C) detached

D) compliant

E) subversive

20) Recent research using Karen Horney's CAD theory found that ________ personalities tend to prefer name-brand products.

A) submissive

B) aggressive

C) detached

D) compliant

E) subversive

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